RolexRolex
Datejust 31 Purple dialDatejust 31 Purple dial
Ref. 278274
- Case size
- 31mm
- Material
- —
- Dial
- Purple
6 listings found
Rolex Datejust 31 278274 Purple dial≈ $14,884
Rolex Datejust 278274 Aubergine Roman Diamond VI$15,895
Rolex Datejust 31 278274 Purple dial≈ $16,352
Rolex Datejust 278274 AUBDR6J 31mm Ladies Watch≈ $16,387
LADIES ROLEX DATEJUST MIDSIZE 31mm 278274 STEEL AUBERGINE DIAMOND ROMAN NUMERAL DIAL UNWORN 2026 UK B&P≈ $17,282
Rolex Datejust 31 278274 Purple dial≈ $22,641
| Condition | Year | |||||
|---|---|---|---|---|---|---|
Rolex Datejust 31 278274 Purple dial | Pre-owned | — | Box | Papers | ≈ $14,884 | |
Rolex Datejust 278274 Aubergine Roman Diamond VI | Pre-owned | — | Box | Papers | $15,895 | |
Rolex Datejust 31 278274 Purple dial | New | — | Box | Papers | ≈ $16,352 | |
Rolex Datejust 278274 AUBDR6J 31mm Ladies Watch | Pre-owned | — | Box | Papers | ≈ $16,387 | |
LADIES ROLEX DATEJUST MIDSIZE 31mm 278274 STEEL AUBERGINE DIAMOND ROMAN NUMERAL DIAL UNWORN 2026 UK B&P | New | — | Box | Papers | ≈ $17,282 | |
Rolex Datejust 31 278274 Purple dial | New | — | Box | Papers | ≈ $22,641 |
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Live dealer listings, refreshed continuously · Non-USD prices converted at daily FX rates
Sold history6
Sold pricesListed pricesOfficial retail
Listed prices are live dealer asking prices, plotted on the day the dealer listed the watch. A price change moves the dot instead of adding one.
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Official retail
| Effective | Official retail | Avg. sold |
|---|---|---|
| 01/2025 | ¥1,602,700 | — |
| 06/2024 | ¥1,496,000 | — |
| 01/2024 | ¥1,481,700 | — |
| 09/2023 | ¥1,344,200 | — |
| 01/2023 | ¥1,223,200 | — |
| 09/2022 | ¥1,197,900 | — |
| 01/2022 | ¥1,118,700 | — |
Language & currency